A movie theater used a personal Amazon Prime account to stream a movie to paying customers, according to a video posted on TikTok by a member of the public.
The footage comes as theaters struggle to attract customers after the first wave of COVID-19 lockdowns in 2020, locations nationwide have closed.
In a video posted last week by user @ rachel.m00re, moviegoers watch an employee scroll through Amazon Prime offers on what appears to be an Amazon Fire TV app in an unidentified movie theater somewhere in the United States.
The employee looks for the letter “T” before clicking on a suggestion for “Illumination Presents: Dr. Seuss’ The Grinch.” ”
But the screen then displays a warning “Maximum video playback”, asking the user to stop playing another video in order to broadcast it. Rachel said the issue was finally resolved 35 minutes later, at a discounted screening where tickets were $ 2 each. She said the audience was in good spirits about the delay.
It is not known where the incident took place or if the theater is licensed to show movies from Amazon to paying customers. Amazon typically only allows users to stream content to private locations.
Amazon and TikTok user @ rachel.m00re did not immediately respond to DailyMail.com’s requests for comment.
A TikTok posted last week by @ rachel.m00re shows movie worker pulling Amazon Prime to queue movie for paying audiences
A warning sign said the cinema account was streaming too many titles at once
Cinemas have struggled to regain their former glory after the pandemic hit the film industry in 2020.
In October, AMC – the largest theater chain on U.S. soil – posted a net loss of $ 224.2 million, or 44 cents per share, on $ 763.2 million in revenue, according to the hollywood reporter.
A year earlier, the company reported a staggering loss of $ 8.41 per share on aggregate third-quarter revenue of $ 119.5 million.
Revenue reached $ 425.1 million in the last quarter from $ 62.9 million a year earlier. Food and beverage sales also increased to $ 265.2 million, from $ 29 million in the same period last year.
Spiderman: No Way Home recently became the first film to earn more than $ 1 billion at the box office since COVID, giving movie chain bosses a glimmer of hope for the future.
“We are also encouraged by the results at the start of the fourth quarter of 2021. Indeed, as we announced just a week ago, our October entry revenues were the highest of any month. since before the global pandemic forced the closure of our cinemas. over a year and a half ago. This is just another good sign of many we’ve seen in 2021, ”AMC President and CEO Adam Aron said in a statement.
In last week’s TikTok, you can hear someone say, “Are we going to look at this on an old app?” I hope you are joking? Wow, man. ‘
The employee in the screening room clicks on “Watch from the beginning”, which means that the film had already been shown on the platform.
“They have already started it, they have to see it again”, laughs the viewer.
The CEO of AMC said last month he was “encouraged by the results of the start of the fourth quarter of 2021” as ticket sales rebounded from the pandemic. Above, an AMC in New York in 2020
The screen begins to buffer before being interrupted by the message warning that too many titles are playing at the same time.
The crowd laughs and moans.
“I felt so bad for the workers,” said the person who posted TikTok in the comments. “It took them 35 minutes to figure out, I’m sure they were in a panic.”
She added that she didn’t mind it being broadcast, but that she “expected a DVD or something.” She also said it happened on “$ 2 movie day” and the theater eventually rented a 4K version of the movie for $ 4.
Some commentators blamed the moviegoers.
“I mean, if you go to the movies to see an old movie, it’s a waste of money,” one person said. “You can watch it at home and your local theater is smart lol.”
Another person added: “I don’t see the problem… if you go to the cinema for an old movie, you are just living the experience at this point.”
Other commentators have questioned the use of the streaming service.
‘Oh no. There’s no way it’s legal, ”one person said. Another joked, “This main account is on sustaining life.”
There are signs that movie theaters are on the rise. Spider Man: No Way Home recently surpassed the $ 1 billion box office margin, making $ 467 million in the United States alone.