CryptoKitties and Dapper Labs co-founder Mack Flavelle has signed a new deal with major Hollywood talent agency William Morris Endeavor Entertainment (WME).
The new deal could open up opportunities for some of Dapper Labs’ non-fungible token (NFT) collections, like CryptoKitties and NBA Top Shot, to get noticed by top Hollywood rainmakers.
WME gains a foothold in the NFT industry
This new partnership may come as no surprise to those who have been following Flavelle’s moves for some time.
The Dapper Labs co-founder had already bridged the gap between NFTs and mainstream media after founding the big head club, a studio that provides NFTs to TV shows. Flavelle’s NFT studio has produced NFTs for TV shows such as Stoner Cats and Germinations, both of which are backed by Hollywood personalities.
While no official details of the Flavelle deal have been released, WME has made some notable inroads into the NFT space recently. Recent agreements focus on adapting the intellectual property inherent in NFT collections for applications in other media, such as games, film and television.
More recently, WME struck a deal in August 2022 to represent Boss Beauties, an NFT collection aimed at helping young women achieve career success. Under the agreement, WME is responsible for managing the intellectual property around the collection as it is used in other media, including television and film. Famous personalities who hold Boss Beauties NFTs include actresses Reese Witherspoon and Eva Longoria.
In April 2022, non-fungible films signed an agreement with WME to produce film, TV and gaming content, including upcoming animated TV shows featuring characters from the Bored Ape Yacht Club (BAYC) NFT Collection.
In October 2021, WME ink a deal with Pixel Vault, an NFT-focused company with two major intellectual properties, Punks Comic and the MetaHero universe, which sought to expand the reach of their ownership across multiple media formats.
Founded in 1898, WME has represented cultural icons such as Charlie Chaplin, Marilyn Monroe and Elvis Presley and has in recent years extended its embrace to authors, food experts and digital disruptors. It has partners such as IMG, an industry leader in sporting events, media and fashion, Dixon Talent, a company representing comedians, and art+commerce, a company representing individuals in photography and entertainment. other visual arts.
As the bear market continues, NFT creators are looking for new ways to engage holders.
Recently, Doodles raised $54 million from FTX Ventures and Alex Ohanian’s Seven Seven Six VC fund to create new music and gaming experiences. The music will serve as an on-ramp to the Doodles ecosystem for new users. Doodles has also hired singer Pharrell Williams as its brand face.
Universal Music Group recently tapped two highly decorated music producers to create music for a BAYC-themed rock band called Kingship.
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