American moviegoers might be in for a pleasant surprise if they plan to visit their favorite theaters on September 3.
What happened: To commemorate the first National Cinema Day celebrated on September 3, more than 3,000 theaters with more than 30,000 screens would offer discounted ticket prices of no more than $3, said the Cinema Foundation, the nonprofit arm of the National Association of Theater Owners. in a release this weekend.
This compares to the average cost of about $9.57 for a movie ticket in the United States in 2021.
The discounted offer is being touted as a token of gratitude to moviegoers who were responsible for the summer’s record-breaking return to cinemas following the COVID-19 pandemic that raged through 2020 and much of 2021.
“We do this by offering a ‘thank you’ to moviegoers who have made this summer possible and by offering an extra incentive to those who have yet to return,” said the Film Foundation Chairman. Jackie Brenneman.
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Participating theatres: The major theater chains in the United States, including AMC Entertainment Holdings, Inc. CMAand Cinemark Holdings, Inc. CNK Regal, which is operated by Cineworld Group plc CNNWFhave all confirmed their participation in the promotional program.
AMC tweeted the offer on its Twitter handle, saying all tickets, including IMAX and Dolby Cinema, are just $3, excluding tax, and its fountain drink and popcorn cameo combo is $5, plus taxes.
The theater chain is already offering AMC Stub members a reduced rate of $5 every Tuesday.
Regal, which operates 6,769 screens in 504 theaters in 43 states, also made an announcement for National Movie Day in a press release. “The one-day-only event will offer all movie tickets for just $3, including all premium format screens,” he said.