Endgame Directors Defend Streaming, Call Theaters ‘Elitist’

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Avengers: Endgame Directors Russo Bros. champion the need for streaming platforms, saying movie theaters are “elitist”.

In an interview with The Hollywood Reporter, the directors answered questions about their future projects. Asked what changes they’d like to see in the industry post-pandemic, Anthony Russo said things would have to adapt to reach audiences that haven’t been engaged before. “I hate being juvenile at this level,” Russo said. “We love everything about classic cinema, but we’ve never been precious about it in any way. What has always excited us the most is [the question]how are you doing?”

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Joe Russo claimed the world had to change and preventing it would create more chaos. The director mentioned the importance of not rejecting the ideas of the next generation. “One thing to remember too is that it’s an elitist notion to be able to go to the theatre. It’s very expensive,” he said. “So this idea that’s been created – that we’re clinging to – that the theater is a sacred space, that’s bullshit. And she rejects the idea of ​​allowing everyone in the tent. “

The End of Game The director also commented on the inclusion of audiences who otherwise wouldn’t have access to their content. “Where digital distribution is valuable, besides what I said earlier about how it has pushed for diversity, is that people can share accounts; they can get 40 stories for the price of a story,” he said. “But having some sort of culture war over whether it has value or not is bullshit to us.”

Throughout the interview, Joe Russo reiterated that streaming platforms always earn “billions of dollars” whether their content is released theatrically or directly to streaming. He claimed that all companies are adjusting and rethinking their models to survive the ever-changing industry. movies like Doctor Strange in the Multiverse of Madness premiered in theaters on May 6, 2022, then became available on Disney+ less than two months later, proving that digital distribution has moved the process along much faster than before.

RELATED: Ryan Gosling’s Gray Man Is Made Like A Cinematic Universe, Says Anthony Russo

The Russo brothers made Grey Mana Netflix original movie, which hit theaters for a limited release on July 15, 2022. The gray man stars Ryan Gosling and Chris Evans and stars a CIA black ops mercenary who uncovers dark agency secrets. Both Russos expressed excitement about working with Netflix on this project because their hands-off approach was less stressful.

The gray man will be released on Netflix on July 22, 2022.

Source: THR

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