Keyword: flashback

  • Good Will Hunting

    Good Will Hunting

    Some movies announce themselves with noise; Good Will Hunting (1997) prefers to earn its reputation the slow way, one convert at a time. You can tell a lot about a movie from its tagline, and “Some people can never believe in themselves, until someone believes in them.” gives away the game in the best way.…

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  • Memento

    Memento

    If you’ve never given Memento a fair shot, 2000 is as good a year as any to fix that — Christopher Nolan’s film has aged into something like a cult favorite. Even the marketing knew what it had: the tagline “Some memories are best forgotten.” sets the mood before a single frame plays. Here’s the…

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  • It

    It

    Word of mouth is a strange thing, and “It” from 2017 is exactly the kind of film that earns it one recommendation at a time. That reputation, as it turns out, is well earned. The marketing leaned on the line “You’ll float too.” — and once you are a few scenes in, it is clear…

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