Keyword: love of one’s life
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A Beautiful Mind
A Beautiful Mind arrived in 2001 with a simple pitch and a director, Ron Howard, who clearly had bigger ambitions for the drama genre than the logline suggested. The film’s own tagline — “He saw the world in a way no one could have imagined.” — tells you almost everything about the tone it’s going…
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Big Fish
There are films you watch once and forget, and then there’s Big Fish — a 2003 adventure from director Tim Burton that has kept audiences talking long after the credits roll. You can tell a lot about a movie from its tagline, and “An adventure as big as life itself.” gives away the game in…
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Vertigo
If you have been putting off “Vertigo” since 1958, this is your sign to finally move it to the top of the queue. That reputation, as it turns out, is well earned. The marketing leaned on the line “Alfred Hitchcock engulfs you in a whirlpool of terror and tension!” — and once you are a…
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The Notebook
Some movies announce exactly what they are within the first few minutes. “The Notebook” (2004) is refreshingly upfront about its ambitions. It is easy to see why it keeps getting recommended long after its initial release. Everything the film wants you to feel is right there in its tagline: “Behind every great love is a…




