Movie subscription service returns Labor Day with plans starting at $10 a month


The MoviePass website is displayed on an Apple Inc. iPhone in an arranged photograph taken in Washington, DC, U.S., Friday, August 17, 2018. (Andrew Harrer/Bloomberg via Getty Images)

A once-popular movie subscription service is making a comeback for moviegoers before the summer ends.

MoviePass is launching a new invite-only beta app with a five-day waitlist that begins at 9 a.m. ET on Thursday, August 25 and ends at 11:59 p.m. ET on August 29.

In February, MoviePass announced plans for its summer relaunch with some changes. CEO Stacy Spikes said customers will no longer have unlimited movies. However, customers can purchase credits to redeem for movie screenings.

A MoviePass spokesperson told FOX TV stations on Tuesday that more information will be provided closer to the launch in early September.

How does the MoviePass service work?

Users can register for free by providing their email addresses and postal code. MoviePass will contact people on Labor Day (September 5) when service begins.

The company shared on its website that prices may vary depending on each market, but general prices to watch a movie will be $10, $20, or $30 per month. Each subscription option will give fans several credits to use each month to watch a movie.

Prior to the relaunch, the movie ticketing service previously allowed its subscribers to purchase passes each month for a $10 fee.

RELATED: MoviePass is back, and this time wants to track your eyeballs

According to the company’s website, people who join the waitlist will get access to the service and about 10 friend invites. Once the waitlist is closed, the only way for someone to register is to be invited by a friend.

The Movie Pass service will feature all major cinemas that accept credit cards. Customers have two options for viewing movies. If you use the app, movie tickets can be purchased through the platform, or you can get a MoviePass card by mail that can be used at any movie theater that accepts MasterCard.

Business Insider reported Monday that MoviePass is unveiling a new black card that replaces the red version the company once used.

RELATED: MoviePass offering an unlimited plan to watch new movies in theaters for $10 a month

What happened to MoviePass?

The movie ticket subscription service MoviePass was founded in 2011 and allowed subscribers to purchase up to three movie tickets per month for a low fee.

MoviePass has attracted millions of subscribers, initially enticing them with a monthly fee of $10. But it turned out to be unsustainable. Because MoviePass typically paid theaters the full cost of tickets — $15 or more in major cities — a single movie could put the service in the red. The company was forced to make changes. These efforts, however, never stopped the losses.

Helios and Matheson Analytics, the then-parent company of MoviePass, went out of business in 2019 after their fundraising efforts failed.

FOX13 Tampa, FOX News and The Associated Press contributed to this story. This story was reported from Washington, DC


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