Peacock confirms test that rewards paying subscribers with $15 movie tickets or $7 rentals – TechCrunch

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In March, Peacock began testing a new and exclusive movie benefits program this would reward Premium and Premium Plus subscribers with either a free movie ticket through Fandango or on-demand movie rental through Vudu each month. The NBCU-owned streaming service is rolling it out to additional subscribers as part of a “summer test.”

“We’re always exploring new ways to deliver even more value to Peacock subscribers, so we’re currently testing a program that offers select subscribers movie-going benefits from Fandango and Vudu,” the NBCUniversal spokesperson told TechCrunch.

Select customers on the free tier of the service reported receive emails highlighting the program, which is valued at up to $15 per month. If the subscriber upgrades their account to any paid tier before June 13, they will receive a benefit code for $15 for a ticket through Fandango or a $7 rental through Vudu each month. (Comcast, Peacock’s parent company, also owns Fandango and Vudu.)

The promotion is only available to eligible Peacock members who receive the invitation email, we understand.

Picture credits: Peacock

It will be interesting to see if the added perks will incentivize streaming subscriptions, as Peacock likely hopes. Our guess is that the majority of subscribers who have the basic free plan are unlikely to be willing to pay for Peacock’s Premium tiers just by getting a free movie. However, a spokesperson for NBCUniversal told TechCrunch that feedback has been “very positive so far.”

It’s also possible that this test is to see if a new bundle with Fandango and Vudu can work at a higher price.

The spokesperson added that the test is expected to “last several months”. The exact duration of the program is unknown, but as long as the customer remains subscribed to a paid level, they will have access to these benefits until the end of the program.

The components of the offer are subject to change, according to the spokesperson, however, they did not specify how the offer might change specifically. Services terms also confirm that the offer can be changed at any time.

Some other details subscribers may not like is that once the customer applies the promo code, any unused balance will automatically expire. The terms of use also highlighted that the cost of the Fandango movie ticket will have an added convenience fee, so if the total is more than $15, the customer must pay the difference. Additionally, not only will the user need to have a Vudu account, but additional taxes on a Vudu rental may also be due.

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