Disney and Pixar’s Luca topped the Nielsen movie streaming charts to become the most streamed movie of 2021 with over 10 billion minutes watched.
Lucas topped the Nielsen ratings to become the best streaming movie of 2021. Pixar’s 24th film, Lucas follows the story of a young sea monster who has the ability to assume human form out of water named Luca (Jacob Tremblay) who befriends another sea monster named Alberto (Jack Dylan Glazer) and the two begin a summer adventure by exploring the town of Portorosso in the Italian Riviera. Originally slated for theatrical release, Disney dropped plans and released Lucas exclusively on Disney+ on June 18, 2021.
The film was a hit with critics with a score of 91% on Rotten Tomatoes. Similar to other Pixar titles before it likes Monsters Inc., The Incredibles, and WALL-E Pixar released a short film based on the original title, this one, Ciao Alberto, focusing on Alberto after the events of the film released on Disney+. Luca is now eligible for Best Animated Feature and Best Picture at the upcoming 94th Academy Awards, with nominations due to be announced on February 8, 2022.
According to Deadline, Lucas was the most streamed movie of 2021 with over 10.6 billion minutes watched. Three other new Disney movies made the charts with Raya and the last dragon came third, Cruel at number eight, and The Jungle Cruise rounding out the top 10. All three had Disney+ Premier Access releases, while Lucas was available at no additional cost. It’s worth noting that Nielsen only tracks TV viewing, so mobile devices aren’t counted and HBO Max movie numbers weren’t tracked.
Although Disney has not released an official streaming number for Lucas, this number of viewers is good news for the film and society. When Lucas first Disney+ hit, it was reported that the number of viewers was almost on par with Soul in its first week of availability. It may also provide additional context for Disney’s decision to send the next Pixar movie. turn red directly to Disney+ as opposed to theaters, with the studio likely hoping for a similar achievement.
LucasThe resounding success of Disney+, as well as the studio’s dominance of the Nielsen movie streaming charts, shows the high demand for family films, given that it was only in November that children 5 and under were eligible. for the vaccine in the United States. It also made economic sense for families, where a streaming movie or even the price of a streaming service was cheaper than a day at the cinema. While family movies have done well on streaming, it will be revealing to see how they perform exclusively when they hit theaters, and whether audiences are now conditioned to expect family movies as streaming movies.
Source: Deadline
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